Internal- Research]:
The existing products categories / Branding strategy
The existing custome / Facilities and Technology
R&D Strategy
[External- Research]:
Other brand Serial Products / Competitors
Material, Technology and Cost
Customers behavior / Aesthetic Analysis
Project definition:
Category, Style, Material, Technology, Price, Target Customer.

Creative Design: determine design sources and ideas; execute by teams; sketch;inside selection; rough 3-d drawings.
Creativity Evaluation: feasibility evaluation to the ideas, appearance and process.
Deepen Design:
follow the evaluation to modify and make detailed drawings with dimensions; determine the technical structure.
Deepen Evaluation:
select with manufacturer and present the final revising.
Design Refine:
complete dimension drawings and 3-d drawings.
Special Structure Design:
R&D of non-standard parts according to requirements of manufacturer, including detailed 3-d and moulds drawings.

Prototype:
the manufacturer finishes the prototype, mooma join the evaluation .
Prototype Evaluation: final solution sets up on the base of mutural revising .
Prototype Finalization